H.J. Heinz Co.: Plastic Bottle Ketchup (A) Case Solution & Analysis

Subjects Covered
Consumer marketing
Market research
Packaging
Product lines

by
John A. Quelch,
John L. Teopaco

Source: Harvard Business School

25 pages.
Publication Date: Sep 04, 1985. Prod. #: 586035-PDF-ENG

H.J. Heinz Co.: Plastic Bottle Ketchup (A) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions