H.J. Heinz Co.: Plastic Bottle Ketchup (B) Case Solution & Analysis

Subjects Covered
Consumer marketing
Distribution
Marketing management
Packaging
Product lines

by
John A. Quelch,
John L. Teopaco

Source: Harvard Business School

7 pages.
Publication Date: Sep 18, 1985. Prod. #: 586036-PDF-ENG

H.J. Heinz Co.: Plastic Bottle Ketchup (B) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions