How Do Customers Judge Quality in an E-Tailer

Subjects Covered
Customer experiences
Customer satisfaction
Market research
Quality management
Trust

by
Joel E. Collier,
Carol C. Bienstock

Source: MIT Sloan Management Review

8 pages.
Publication Date: Oct 01, 2006. Prod. #: SMR222-PDF-ENG

How Do Customers Judge Quality in an E-Tailer? Harvard Case Study Solution and HBR and HBS Case Analysis