How Increasing Value to Customers Improves Business Results

Subjects Covered
Consumer marketing
Corporate strategy
Customer relationship management
Marketing strategy

by
Sandra Vandermerwe

Source: MIT Sloan Management Review

13 pages.
Publication Date: Oct 01, 2000. Prod. #: SMR053-PDF-ENG

How Increasing Value to Customers Improves Business Results Harvard Case Study Solution and HBR and HBS Case Analysis