How to Foster and Sustain Engagement in Virtual Communities

Subjects Covered
Consumer behavior
Innovation
Value of information
Virtual communities

by
Constance Porter,
Naveen Donthu,
William H MacElroy,
Donna Wydra

Source: California Management Review

31 pages.
Publication Date: Aug 10, 2011. Prod. #: CMR489-PDF-ENG

How to Foster and Sustain Engagement in Virtual Communities Harvard Case Study Solution and HBR and HBS Case Analysis