How to Get your Messages Retweeted

Subjects Covered
Marketing

by
Arvind Malhotra,
Claudia Kubowicz Malhotra,
Alan See

Source: MIT Sloan Management Review

8 pages.
Publication Date: Jan 01, 2012. Prod. #: SMR406-PDF-ENG

How to Get your Messages Retweeted Harvard Case Study Solution and HBR and HBS Case Analysis