How to Inspire Value-Laden Collaborative Consumer-Generated Content Case Solution & Analysis

Subjects Covered
Marketing communications
Social media

by
Albert Jr M. Muniz,
Hope Jensen Schau

Source: Business Horizons

9 pages.
Publication Date: May 15, 2011. Prod. #: BH430-PDF-ENG

How to Inspire Value-Laden Collaborative Consumer-Generated Content Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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