How to Plan E-Business Initiatives in Established Companies

Subjects Covered
Information technology
Innovation
Marketing

by
Amit Basu,
Steve Muylle

Source: MIT Sloan Management Review

11 pages.
Publication Date: Oct 01, 2007. Prod. #: SMR261-PDF-ENG

How to Plan E-Business Initiatives in Established Companies Harvard Case Study Solution and HBR and HBS Case Analysis