HP: The Computer is Personal Again

Subjects Covered
Consumer behavior
Corporate strategy
International business
Marketing channels
Technology

by
Rajiv Lal,
Catherine Ross

Source: Harvard Business School

29 pages.
Publication Date: Feb 23, 2009. Prod. #: 509010-PDF-ENG

HP: The Computer is Personal AgainHarvard Case Study Solution and HBR and HBS Case Analysis