Icebreaker: The China Entry Decision Case Solution & Analysis

Subjects Covered
Brands
Consumer marketing
Distribution
Entrepreneurial finance
Market entry
New product marketing
Product development

by
Dan Heath,
Joseph B. Lassiter

Source: Harvard Business School

20 pages.
Publication Date: May 02, 2006. Prod. #: 806195-PDF-ENG

Icebreaker: The China Entry Decision Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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