If You cant beat them let them join: The Development of Strategies to Foster Consumers Co-Creative practices Case Solution & Analysis

Subjects Covered
Customer relationship management
Customer satisfaction
Marketing
Resistance

by
Krittinee Nuttavuthisit

Source: Business Horizons

10 pages.
Publication Date: May 15, 2010. Prod. #: BH390-PDF-ENG

If You can’t beat them, let them join: The Development of Strategies to Foster Consumers’ Co-Creative practices Harvard Case Study Solution and HBR and HBS Case Analysis