If You cant beat them let them join: The Development of Strategies to Foster Consumers Co-Creative practices
Subjects Covered
Customer relationship management
Customer satisfaction
Marketing
Resistance
by
Krittinee Nuttavuthisit
Source: Business Horizons
10 pages.
Publication Date: May 15, 2010. Prod. #: BH390-PDF-ENG
If You can’t beat them, let them join: The Development of Strategies to Foster Consumers’ Co-Creative practices Harvard Case Study Solution and HBR and HBS Case Analysis