If You Love Something Let It Go Mobile: Mobile Marketing And Mobile Social Media 4×4

Subjects Covered
Localization
Social media

by
Andreas M. Kaplan

Source: Business Horizons

11 pages.
Publication Date: Mar 15, 2012. Prod. #: BH466-PDF-ENG

If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4×4 Harvard Case Study Solution and HBR and HBS Case Analysis