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IKEInvades America

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brands
Catalogs
Consumer marketing
Market research
Marketing campaigns
Packaging
Pricing
Suppliers
Target markets

by
Youngme Moon

Source: HBS Premier Case Collection

13 pages.
Publication Date: Apr 27, 2004. Prod. #: 504094-PDF-ENG

IKEA Invades AmericaHarvard Case Study Solution and HBR and HBS Case Analysis

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