Inner Mongolia Yili Group: Chinas Pioneering Dairy Brand

Subjects Covered
Business growth
Market positioning
Process innovation

F. Warren McFarlan,
Regina Abrami,
William C. Kirby,
Tracy Yuen Manty

Source: Harvard Business School

25 pages.
Publication Date: Jan 30, 2008. Prod. #: 308052-PDF-ENG

Inner Mongolia Yili Group: China’s Pioneering Dairy Brand Harvard Case Study Solution and HBR and HBS Case Analysis