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Innovation & Renovation: The Nespresso Story

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Direct marketing
Innovation
New product marketing
Product development

by
Kamran Kashani,
Joyce Miller

Source: IMD

24 pages.
Publication Date: Jan 01, 2000. Prod. #: IMD046-PDF-ENG

Innovation & Renovation: The Nespresso StoryHarvard Case Study Solution and HBR and HBS Case Analysis

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