Intelligent Medicine: The Novartis-Proteus Alliance

Subjects Covered
International business
Marketing

by
Anirudh Dhebar

Source: Babson College

6 pages.
Publication Date: Dec 01, 2011. Prod. #: BAB696-PDF-ENG

Intelligent Medicine: The Novartis-Proteus Alliance Harvard Case Study Solution and HBR and HBS Case Analysis