Intelligent Medicine: The Novartis-Proteus Alliance
Subjects Covered
International business
Marketing
by
Anirudh Dhebar
Source: Babson College
6 pages.
Publication Date: Dec 01, 2011. Prod. #: BAB696-PDF-ENG
Intelligent Medicine: The Novartis-Proteus Alliance Harvard Case Study Solution and HBR and HBS Case Analysis