International Federation of Red Cross and Red Crescent Societies

Subjects Covered
Brands
Globalization
Implementing strategy

by
John A. Quelch,
Nathalie Laidler

Source: Harvard Business School

38 pages.
Publication Date: May 13, 2003. Prod. #: 503059-PDF-ENG

International Federation of Red Cross and Red Crescent Societies Harvard Case Study Solution and HBR and HBS Case Analysis