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Interview with Christine Day–Starbucks Video

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Customer retention
Customer service
Market research
Profitability

by
John A. Quelch

Source: Video Supplement

11 minutes.
Publication Date: Aug 01, 2004. Prod. #: 505710-VID-ENG

Interview with Christine Day–Starbucks, Video Harvard Case Study Solution and HBR and HBS Case Analysis

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