Interview with Dennis Bender–Habitat for Humanity International Video

Subjects Covered
Brand management
Brands
Globalization
International marketing
Marketing strategy

by
John A. Quelch

Source: Video Supplement

Publication Date: Jul 01, 2004. Prod. #: 505703-VIN-ENG

Interview with Dennis Bender–Habitat for Humanity International, Video Harvard Case Study Solution and HBR and HBS Case Analysis