Subjects Covered
Brand management
Brands
Globalization
International marketing
Marketing strategy
by
John A. Quelch
Source: Video Supplement
Publication Date: Jul 01, 2004. Prod. #: 505703-VIN-ENG
Interview with Dennis Bender–Habitat for Humanity International, Video Harvard Case Study Solution and HBR and HBS Case Analysis
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Interview with John Smith CEO BBC Worldwide
Samsung Electronics Corp.: Eric Kim Interview Video
Lenovo Chief Marketing Officer and Senior VP E-Commerce Deepak Advani Interviewed by Professor John Quelch Video
Lenovo Chairman Yan Yuanqing interviewed by Professor John Quelch at Lenovo World Headquarters North Carolina March 2007 (DVD) Video- Interview with Christine Day–Starbucks Video
Interview with William Amelio CEO Lenovo Video
Domik Project: Interview with Cameron Sawyer President Sawyer and Co. Video
Habitat for Humanity International: Brand Valuation- Becky Saeger CMO Charles Schwab & Co. Inc. Interviewed by John Quelch Video (VHS)
F. William McNabb Chairman Vanguard Group Interviewed by Professor John Quelch April 2008 (Video) DVD
