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Interview with John Smith CEO BBC Worldwide Case Solution & Analysis

Posted on by Case Solutions

Subjects Covered
Brand management
International marketing

by
John A. Quelch

Source: Video Supplement

10 minutes.
Publication Date: Jan 28, 2011. Prod. #: 511704-VID-ENG

Interview with John Smith, CEO, BBC Worldwide Harvard Case Study Solution and HBR and HBS Case Analysis

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