Home › Harvard Case Study Analysis Solutions › Interview with John Smith CEO BBC Worldwide

Interview with John Smith CEO BBC Worldwide

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
International marketing

by
John A. Quelch

Source: Video Supplement

10 minutes.
Publication Date: Jan 28, 2011. Prod. #: 511704-VID-ENG

Interview with John Smith, CEO, BBC Worldwide Harvard Case Study Solution and HBR and HBS Case Analysis

Clients Who Bought This Case Solution Also Bought:

Zemanta
Share