Introducing iSnack 2.0: The New Vegemite

Subjects Covered
Brand management
Marketing management
Social media

by
Anat Keinan,
Francis Farrelly,
Michael Beverland

Source: Harvard Business School

19 pages.
Publication Date: Apr 20, 2012. Prod. #: 512020-PDF-ENG

Introducing iSnack 2.0: The New Vegemite Harvard Case Study Solution and HBR and HBS Case Analysis