Introducing iSnack 2.0: The New Vegemite
Subjects Covered
Brand management
Marketing management
Social media
by
Anat Keinan,
Francis Farrelly,
Michael Beverland
Source: Harvard Business School
19 pages.
Publication Date: Apr 20, 2012. Prod. #: 512020-PDF-ENG
Introducing iSnack 2.0: The New Vegemite Harvard Case Study Solution and HBR and HBS Case Analysis