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Introducing … The XFL

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Advertising
Brands
Consumer behavior
Marketing strategy
Product introduction
Public relations

by
Susan Fournier,
Stephen A. Greyser,
Seth M. Schulman

Source: Harvard Business School

20 pages.
Publication Date: Jul 15, 2002. Prod. #: 503015-PDF-ENG

Introducing … The XFL! Harvard Case Study Solution and HBR and HBS Case Analysis

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