ITURF Case Solution & Analysis

Subjects Covered
Companies & brands
Consumer marketing
Internet marketing
Market positioning
Measuring business performance
Mergers & acquisitions
Strategy formulation

Paul W. Farris,
Phillip E. Pfeifer,
Richard Johnson

Source: Darden School of Business

13 pages.
Publication Date: Mar 14, 2001. Prod. #: UV2911-PDF-ENG

ITURF Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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