Ive Got Rhythm: Selling Cardiac Rhythm Management Devices
Subjects Covered
Industry analysis
Sales strategy
Technology
by
Regina E. Herzlinger,
William Lagor,
Christopher Perry,
Scott St. Germain
Source: Harvard Business School
30 pages.
Publication Date: Aug 14, 2003. Prod. #: 304012-PDF-ENG
I’ve Got Rhythm: Selling Cardiac Rhythm Management Devices Harvard Case Study Solution and HBR and HBS Case Analysis