Ive Got Rhythm: Selling Cardiac Rhythm Management Devices

Subjects Covered
Industry analysis
Sales strategy
Technology

by
Regina E. Herzlinger,
William Lagor,
Christopher Perry,
Scott St. Germain

Source: Harvard Business School

30 pages.
Publication Date: Aug 14, 2003. Prod. #: 304012-PDF-ENG

I’ve Got Rhythm: Selling Cardiac Rhythm Management Devices Harvard Case Study Solution and HBR and HBS Case Analysis