James Burke: Career in American Business Video

Subjects Covered
Advertising strategy
Business ethics
Business history
Crisis management
Marketing strategy

by
Richard S. Tedlow

Source: Video Supplement

54 minutes.
Publication Date: Feb 15, 1990. Prod. #: 890550-VID-ENG

James Burke: A Career in American Business, Video Harvard Case Study Solution and HBR and HBS Case Analysis