James R. Steiner
Subjects Covered
Marketing
Sales force management
Sales forces
by
Robert E. Spekman,
Alexandra Ranson,
Derek A. Newton
Source: Darden School of Business
13 pages.
Publication Date: Oct 13, 1993. Prod. #: UV0305-PDF-ENG
James R. Steiner Harvard Case Study Solution and HBR and HBS Case Analysis