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J.C. Penneys Fair and Square Pricing Strategy

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brands
Change management
Consumer behavior
Decision making
Marketing strategy
Pricing strategy

by
Elie Ofek,
Jill Avery

Source: Harvard Business School

27 pages.
Publication Date: Sep 21, 2012. Prod. #: 513036-PDF-ENG

J.C. Penney’s “Fair and Square” Pricing Strategy Harvard Case Study Solution and HBR and HBS Case Analysis

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