J.C. Penneys Fair and Square Pricing Strategy

Subjects Covered
Change management
Consumer behavior
Decision making
Marketing strategy
Pricing strategy

Elie Ofek,
Jill Avery

Source: Harvard Business School

27 pages.
Publication Date: Sep 21, 2012. Prod. #: 513036-PDF-ENG

J.C. Penney’s “Fair and Square” Pricing Strategy Harvard Case Study Solution and HBR and HBS Case Analysis