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Jet Airways (India) Limited – Brand Building and Valuation

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Subjects Covered
Brand equity
Capital markets
Deregulation
Emerging markets
IPO
Trademarks
Valuation

by
Asheq Razaur Rahman,
D.G. Allampalli

Source: ABCC at Nanyang Tech University

22 pages.
Publication Date: Jul 10, 2007. Prod. #: NTU024-PDF-ENG

Jet Airways (India) Limited – Brand Building and Valuation Harvard Case Study Solution and HBR and HBS Case Analysis

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