JetBlue: Creating Social Brand

Subjects Covered
Advertising campaigns
Advertising media
Customer experiences
Customer relationship management
Social media

Jennifer L. Aaker,
Debra Schifrin

Source: Stanford Graduate School of Business

10 pages.
Publication Date: Apr 16, 2012. Prod. #: M343-PDF-ENG

JetBlue: Creating A Social Brand Harvard Case Study Solution and HBR and HBS Case Analysis