Subjects Covered
Expansion
International business
International marketing
Internet marketing
Market segmentation
by
Shigefumi Makino,
Anthony Fong
Source: Richard Ivey School of Business Foundation
22 pages.
Publication Date: May 16, 2005. Prod. #: 905A09-PDF-ENG
Jewellworld.com–Online Jewelry Shopping in China Harvard Case Study Solution and HBR and HBS Case Analysis