John Smith CEO BBC Worldwide Remarks to AMP October 2007 Video Supplement

Subjects Covered
Brand management
International marketing

by
John A. Quelch

Source: Video Supplement

14 minutes.
Publication Date: Jan 28, 2011. Prod. #: 511705-VID-ENG

John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007, Video Supplement Harvard Case Study Solution and HBR and HBS Case Analysis