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John Smith CEO BBC Worldwide Remarks to AMP October 2007 Video Supplement

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
International marketing

by
John A. Quelch

Source: Video Supplement

14 minutes.
Publication Date: Jan 28, 2011. Prod. #: 511705-VID-ENG

John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007, Video Supplement Harvard Case Study Solution and HBR and HBS Case Analysis

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