John Smith CEO BBC Worldwide Remarks to AMP October 2007 Video Supplement
Subjects Covered
Brand management
International marketing
by
John A. Quelch
Source: Video Supplement
14 minutes.
Publication Date: Jan 28, 2011. Prod. #: 511705-VID-ENG
John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007, Video Supplement Harvard Case Study Solution and HBR and HBS Case Analysis