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Johnson & Johnson: The Tylenol Tragedy

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Consumer behavior
Crisis management
Product recalls
Product safety
Social responsibility

by
Stephen A. Greyser

Source: Harvard Business School

3 pages.
Publication Date: Oct 12, 1982. Prod. #: 583043-PDF-ENG

Johnson & Johnson: The Tylenol Tragedy Harvard Case Study Solution and HBR and HBS Case Analysis

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