JWT China: Advertising for the New Chinese Consumer

Subjects Covered
Advertising management
Advertising media
Advertising strategy
Cross cultural relations
Demographics
Foreign investment
Growth strategy
Marketing management

by
Elisabeth Koll

Source: Harvard Business School

26 pages.
Publication Date: Feb 24, 2009. Prod. #: 809079-PDF-ENG

JWT China: Advertising for the New Chinese Consumer Harvard Case Study Solution and HBR and HBS Case Analysis