JWT China: Advertising for the New Chinese Consumer Case Solution & Analysis

Subjects Covered
Advertising management
Advertising media
Advertising strategy
Cross cultural relations
Demographics
Foreign investment
Growth strategy
Marketing management

by
Elisabeth Koll

Source: Harvard Business School

26 pages.
Publication Date: Feb 24, 2009. Prod. #: 809079-PDF-ENG

JWT China: Advertising for the New Chinese Consumer Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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