Kendall-Vetmat

Subjects Covered
Forecasting
Market research
New product marketing
R&D

by
David J. Reibstein,
Elizabeth N. Webster

Source: Harvard Business School

31 pages.
Publication Date: May 01, 1980. Prod. #: 580148-PDF-ENG

Kendall-Vetmat Harvard Case Study Solution and HBR and HBS Case Analysis