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Key State Blue Cross and Blue Shield Plan: Strategy for Winning in the Market through Customer-Focused Service

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Subjects Covered
Health insurance
Nonprofit organizations
Organizational behavior
Organizational design
Strategy

by
Robert D. Dewar

Source: Kellogg School of Management

28 pages.
Publication Date: Mar 05, 2010. Prod. #: KEL436-PDF-ENG

Key State Blue Cross and Blue Shield Plan: A Strategy for Winning in the Market through Customer-Focused Service Harvard Case Study Solution and HBR and HBS Case Analysis

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