Kraft Foods: The Coffee Pod Launch (B) Case Solution & Analysis

Subjects Covered
Consumer behavior
Consumer marketing
Marketing management
New product marketing

by
Robin Ritchie,
Aleem Visram

Source: Richard Ivey School of Business Foundation

2 pages.
Publication Date: Sep 22, 2006. Prod. #: 906A26-PDF-ENG

Kraft Foods: The Coffee Pod Launch (B) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions