Krispy Kreme Doughnuts

Subjects Covered
Brands
Business growth
Business models
Financial statements
Forecasting
Franchises
Growth strategy
Marketing channels
Vertical integration

by
Paul M. Healy

Source: Harvard Business School

20 pages.
Publication Date: Oct 15, 2002. Prod. #: 103018-PDF-ENG

Krispy Kreme Doughnuts Harvard Case Study Solution and HBR and HBS Case Analysis