Launching the BMW Z3 Roadster Video Case Solution & Analysis

Subjects Covered
Brands
Communication strategy
New product marketing
Product positioning
Public relations

by
Susan Fournier,
Robert J. Dolan

Source: Video Supplement

Publication Date: May 01, 2000. Prod. #: 500501-VID-ENG

Launching the BMW Z3 Roadster, Video Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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