Subjects Covered
Blue ocean strategy
Cognitive psychology
Execution
International business
Leadership
Motivation
Politics
Resource management
by
W. Chan Kim,
Renee Mauborgne,
Olivier Henry
Source: Insead
4 pages.
Publication Date: Jul 01, 2009. Prod. #: BOS012-PDF-ENG
Leading the City of Los Rios into a Blue Ocean Harvard Case Study Solution and HBR and HBS Case Analysis
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