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Leggs Products Inc. (Condensed)

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Subjects Covered
Advertising strategy
Sales promotions
Test markets

by
Stephen H. Star

Source: Harvard Business School

19 pages.
Publication Date: Mar 01, 1975. Prod. #: 575090-PDF-ENG

L’eggs Products, Inc. (Condensed) Harvard Case Study Solution and HBR and HBS Case Analysis

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