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Lenovo: Building a Global Brand

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Acquisitions
Brands
International marketing
Product planning & policy

by
John A. Quelch

Source: HBS Premier Case Collection

28 pages.
Publication Date: Jul 19, 2006. Prod. #: 507014-PDF-ENG

Lenovo: Building a Global BrandHarvard Case Study Solution and HBR and HBS Case Analysis

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