Lenovo: Building a Global Brand–6 Ad Clips for ThinkPad Video Case Solution & Analysis

Subjects Covered
Acquisitions
Brands
International marketing
Product planning & policy

by
John A. Quelch,
Carin-Isabel Knoop

Source: Video Supplement

4 minutes.
Publication Date: Mar 01, 2007. Prod. #: 507715-VID-ENG

Lenovo: Building a Global Brand–6 Ad Clips for ThinkPad, Video Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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