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Lenovo: Building a Global Brand Video

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Acquisitions
Brands
International marketing
Product planning & policy

by
John A. Quelch,
Carin-Isabel Knoop

Source: Video Supplement

11 minutes.
Publication Date: Mar 01, 2007. Prod. #: 507713-VID-ENG

Lenovo: Building a Global Brand, Video Harvard Case Study Solution and HBR and HBS Case Analysis

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