Subjects Covered
Acquisitions
Brands
International marketing
Product planning & policy
by
John A. Quelch,
Carin-Isabel Knoop
Source: Video Supplement
11 minutes.
Publication Date: Mar 01, 2007. Prod. #: 507713-VID-ENG
Lenovo: Building a Global Brand, Video Harvard Case Study Solution and HBR and HBS Case Analysis
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