Subjects Covered
Acquisitions
Brands
International marketing
Product planning & policy
by
John A. Quelch,
Carin-Isabel Knoop
Source: Video Supplement
11 minutes.
Publication Date: Mar 01, 2007. Prod. #: 507713-VID-ENG
Lenovo: Building a Global Brand, Video Harvard Case Study Solution and HBR and HBS Case Analysis
Clients Who Bought This Case Solution Also Bought:
Lenovo: Building a Global Brand
Lenovo: Building a Global Brand–6 Ad Clips for ThinkPad Video
Interview with William Amelio CEO Lenovo Video
Lenovo Chief Marketing Officer and Senior VP E-Commerce Deepak Advani Interviewed by Professor John Quelch Video
Lenovo Chairman Yan Yuanqing interviewed by Professor John Quelch at Lenovo World Headquarters North Carolina March 2007 (DVD) Video
Li Ning–Anything is Possible Video
Lenovo Chief Marketing Officer and Senior VP E-Commerce Deepak Advani Interviewed by John Quelch Video Supplement (DVD)
Snapple-Wendy 2004 Video
Interview with John Smith CEO BBC Worldwide
BBC America Showreel Fall 2007 Video Supplement