Subjects Covered
Brand management
Brands
Personal strategy & style
Strategy
by
John A. Quelch
Source: Video Supplement
6 minutes.
Publication Date: Jun 01, 2009. Prod. #: 509726-VID-ENG
Lenovo Chairman Yan Yuanqing, interviewed by Professor John Quelch at Lenovo World Headquarters, North Carolina, March 2007, (DVD), Video Harvard Case Study Solution and HBR and HBS Case Analysis