Lenovo Chief Marketing Officer and Senior VP E-Commerce Deepak Advani Interviewed by John Quelch Video Supplement (DVD)

Subjects Covered
Advertising strategy
Brand management
Brands
Integrity
Market segmentation
Personal computers
Recognition
Strategy

by
John A. Quelch

Source: Video Supplement

9 minutes.
Publication Date: Aug 29, 2008. Prod. #: 509711-VID-ENG

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by John Quelch, Video Supplement (DVD) Harvard Case Study Solution and HBR and HBS Case Analysis