Lenovo Chief Marketing Officer and Senior VP E-Commerce Deepak Advani Interviewed by Professor John Quelch Video Case Solution & Analysis

Subjects Covered
Advertising strategy
Brand management
Brands
Integrity
Market segmentation
Personal computers
Recognition
Strategy

by
John A. Quelch

Source: Video Supplement

9 minutes.
Publication Date: Aug 29, 2008. Prod. #: 509712-VIN-ENG

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch, Video Harvard Case Study Solution and HBR and HBS Case Analysis