Leo Burnett Co. Ltd.: Virtual Team Management
Subjects Covered
Advertising
Brand management
Cross cultural relations
Globalization
International relations
Marketing strategy
Teams
by
Joerg Dietz,
Fernando Olivera,
Elizabeth O’Neil
Source: Richard Ivey School of Business Foundation
19 pages.
Publication Date: Nov 04, 2003. Prod. #: 903M52-PDF-ENG
Leo Burnett Co. Ltd.: Virtual Team Management Harvard Case Study Solution and HBR and HBS Case Analysis