Levi Strauss Canada Holding an Ember: The GWG (R) Brand

Subjects Covered
Brand management
Licensing
Marketing management
Marketing strategy

by
Michael R. Pearce,
Ken Mark,
Jordan Mitchell

Source: Richard Ivey School of Business Foundation

17 pages.
Publication Date: Apr 28, 2004. Prod. #: 904A07-PDF-ENG

Levi Strauss Canada Holding an Ember: The GWG (R) Brand Harvard Case Study Solution and HBR and HBS Case Analysis