Levis Case Study Analysis
When they put this combination together, the reaction was overwhelming. When you hear the word ‘Levi’ from the time you are born until you die, you automatically associate it with the jeans that you wear. Then, when you hear the word ‘Levi’s’, you automatically associate it with quality.
They came up with the Levi’s Case Study Solution and came up with a way to sell clothing from their headquarters in California to their manufacturing plant in San Francisco, California. They realized that they could tap into their customer base in the east coast and capture a larger share of the market for denim clothing.
At first, the marketing for Levi’s jeans was done using Levi’s name. People would wear their jeans, try them on and then purchase a pair of Levi’s jeans as a gift for their buddies.
This was easy, because most people liked the idea of a new type of name and were always looking for something new and different. There was also an image issue that was presented by Levi’s as well. A lot of people associate their jeans with the movies because the picture they see in their minds is a guy wearing a red denim, big Stetson hat and open up jacket.
However, this association was not done by everyone so they asked Levi’s to stop doing this marketing strategy. Levi’s felt that this marketing strategy was what made their brand so unique and that is why they continued to do it. The Levi’s Case Study Solution was not going to work because their customers were just not buying jeans anymore.
After seeing how hard this problem was for their customers, they decided to focus on what they had that other people did not have. They turned their attention to the shoes that people wear and turned them into a means of selling the jeans. The idea was that if they could get as many pairs of shoes into the hands of consumers as possible, then the entire piece of the jean business would take off like crazy.
Levi’s Case Study Analysis does not end there. Once the whole business started to make money, they started thinking that the shoes were going to be much more profitable than the jeans. If they could get a huge amount of shoes into the hands of people, then they could not only sell the jeans, but they could also turn the popularity of the jeans into a marketing tool.
When they went to create the Levi’s Shoe Collection, they created a shoe with the most expensive materials in the world and then sold it for less than $50. At that time, there were a lot of popular branded shoes that people wanted to have and this was very popular in Europe.
The thing about this is that no one can get an item as expensive as the Levi’s Shoe Collection at a store in Europe. People were wanting them, but no one was willing to pay so much for them.
As a result, Levi’s was able to turn a very popular piece of clothing into a very high-priced item. This makes sense when you think about it because they already knew what people wanted, they just had to think of a way to get them.
By understanding their market and their customers, Levi’s was able to create a unique idea that will continue to thrive in today’s fashion industry. The ability to create an item with the highest quality materials, coupled with a lower price point will always be a winner in today’s marketplace.