LG Electronics Canada Inc. – The Watch Phone

Subjects Covered
Marketing mix
New product marketing

Elizabeth M.A. Grasby,
Ian Dunn

Source: Richard Ivey School of Business Foundation

10 pages.
Publication Date: Nov 25, 2009. Prod. #: 909A31-PDF-ENG

LG Electronics Canada, Inc. – The Watch Phone Harvard Case Study Solution and HBR and HBS Case Analysis